Review: Donald Roos & Anne de Bruijn – Don’t Buy this Book (S)

Don’t Buy this Book: Entrepreneurship for Creative People
Donald Roos, Anne de Bruijn

“The sequel to the highly successful Don’t Read This Book – Time Management for Creative People. Like its predecessor, it uses the “To Don’t List” method to help you make the right choices – choices that help you achieve your goals as a creative entrepreneur. Don’t Buy This Book walks through the necessary steps: testing your idea, getting it ready for business, and building on it. It covers everything you need to get started or improve your business as a creative and offers practical exercises to clarify who you want to be as an entrepreneur.”

I should have listened to the cover and not bought the book! It’s a quick read, throws some good ideas your way, but let’s be real, it’s not the be-all and end-all of entrepreneurship guides. This is more like an Instagram-worthy motivational pep talk with quotes galore. They toss around some practical questions to get your brain working, but don’t expect actual answers – it’s more like a brainstorming session without a whiteboard.

Sure, there are snippets about some companies, but they barely scratch the surface. Oh, and they keep bringing up their first book, “Don’t Read This Book,” but don’t stress – you don’t need to read it for this one to make sense. It’s not really a sequel.

If you’re just dipping your toes into the entrepreneurial pool and need a little inspiration, go ahead and give it a shot. But if you’re after the real deal, check out “Twelve and a Half” by Gary Vaynerchuk. My verdict? Two stars – it’s okay, but nothing to write home about.

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