The New Rules of Engagement
A Guide to Understanding & Connecting With Generation Y
Michael McQueen
“WHO ARE GENERATION Y ? To some they are the tech-savvy, well educated and ambitious youngsters poised to take on and change the world. Others, however, describe a disloyal, disrespectful and demanding generation who have never learned to wait or really work hard for anything… Get set for an entertaining, revealing and insightful look inside the minds of today’s young people.”
This book was pretty good! The first half of the book goes through what a generation is and each of the generation types. Normally this is the boring part of business books where it just explains the definitions and how it currently is. I actually found this section the best part! Perhaps it was because I am a Gen Y, and so I learnt about the other generations. Or perhaps simply because it was funny and put the different generations in perspective – with different examples that we can relate to with others. The book definitely needs this first section.
The second half of the book is the “new rules”. This is the section where you are going to learn why Gen Y does what they currently do. What this means and how to communicate with Gen Y on “their terms”. I enjoyed this section of the book still, but not as much as the first. Again, as a Gen Y myself, I completely agree with everything that the author said. I also found that a lot of things I had previously put down to my personality is actually not unique to me, and is something that most Gen Y people do. I don’t think I learnt much from the second half as I knew most of it. However it’s definitely worth the read if you are not a Gen Y and are interested in understanding them.
I’m giving it a solid 4 stars, and highly recommend it for those engaging (haha) gen Y-ers across a wide range of context, not just business.
