Review: Kristen Butler – The Comfort Zone

The Comfort Zone
Create a Life You Really Love with Less Stress and More Flow
Kristen Butler

The Comfort Zone challenges the familiar mantra that we must constantly push ourselves out of our comfort zones. Instead, the author argues that thriving within our comfort zone is not only possible but beneficial. Rather than seeing comfort as something we need to escape from, the author presents it as a place where we can recharge, grow, and ultimately build a life we love.

In a world where we’re always encouraged to stretch beyond our limits, this message feels refreshing. Rather than stressing and burning ourselves out by constantly stepping into the unknown, the author suggests that comfort can be a source of strength. The idea is that when we leave our comfort zone too often, we can become anxious and stressed, comparing ourselves to others and often doing things that don’t truly bring joy to our lives. According to the author, our comfort zone isn’t a danger zone—it’s the foundation for our best life.

However the book isn’t saying to stay completely within your comfort zone forever. The author encourages readers to push the boundaries of their comfort zones in small, manageable ways, rather than taking huge leaps into the unknown. It’s about slow, intentional growth without forcing ourselves into survival mode.

While the core idea is solid, I found some parts of the book a bit repetitive. The message seemed to be stretched out, with certain metaphors and ideas repeated a few too many times. While there are good tips scattered throughout, the pacing can feel slow, and the content might have been more impactful in a shorter format.

Overall The Comfort Zone is a good read for anyone feeling stressed or overwhelmed by the pressure to always be doing more. If you need a positivity boost or feel like you’re pushing yourself too hard, this book might provide some much-needed perspective. I’d give it 3 stars—it has helpful insights but could benefit from a more concise delivery.

Quick Reviews of Non-Fiction Business Books #7 (S)

Good People: The Only Leadership Decision That Really Matters – Anthony Tjan

This book wasn’t exactly what I was expecting. I anticipated a more in-depth exploration of “good people” within companies—not just those who are competent at their jobs, but those who fit the author’s definition of genuinely good individuals. I expected more practical examples and tips, such as how to identify and hire good people. Instead, the author wrote in more general terms.

It was an enjoyable and inspiring read, serving as a reminder to strive to be a good person in general. However, some material could have been presented more concisely. The “Goodness of People” pyramid seemed overly simplified. I appreciated the point that leaders should prioritize values over competence. Practicing goodness can make us better employees, mentors, and humans. We often overestimate short-term effects and underestimate long-term effects. While I didn’t learn anything new from this book, it provided good reminders. I recommend this book if you are a mentor or in a position to hire team members. 3 stars.

The Real-Life MBA: The no-nonsense guide to winning the game, building a team and growing your career –  Jack Welch and Suzy Welch

This book covers the basics of career development and team building in a straightforward way. It’s good if you want a quick overview of these topics in one place. However, if you’re looking for more detailed insights, you might find it a bit too general. The book is aimed to be general and the basics, so I guess it achieved that. The content is interesting but might seem a bit too simple if you’re hoping to learn how to build a team and advance your career beyond the basics. It’s not specifically aimed at MBA students and is more of a general business book, but it still offers some valuable ideas. I especially liked the section on career development called “It’s About You.” It gives practical advice that makes sense, even if it’s mostly common sense.

Overall, this book serves as a helpful reminder of key career strategies, pointing out areas where you can improve and confirming what you’re doing well. If you want a quick introduction to career and business basics, this book does the job. 3 stars.

Quick Reviews of Non-Fiction Business Books #6 (S)

Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs – Ken Kocienda

This book turned out to be different from my initial expectations, yet it was a satisfying read. It doesn’t provide a comprehensive overview of Apple’s entire history and product line, and it’s not a conventional business theory book either. It goes in depth with the author’s experience in his areas of product development only. It has very little of Steve Jobs. So if you are looking for a book on him, this is not it. I really enjoyed it though. It was well written, and in depth on the product creation. It’s very much written like a story. It had me laughing at some points and I found it interesting. There were a few points that I lost interest in it though. The author being a software engineer does get a bit technical at times, but does a great job of drawing familiar parallels to software principles.

I would enthusiastically recommend this book to anyone curious about the intricate process of product development at Apple. It offers a delightful and enlightening reading experience, making it a solid 4 star recommendation.

Hello Gen Z: Engaging the Generation of Post-Millennials – Claire Madden

Gen Z, born between 1995 and 2009, currently aged 29 to 15, I picked up this book wanting to know more about Gen Z, particularly in the workforce. I understand that at the time of writing, in 2017, many Gen Z individuals were teenagers, but there were also adults in the workforce, and Gen Z would be increasingly entering the workforce as the years went on. The author could have focused more on the future. I felt that I had high hopes to learn a lot from the book, but in the end, it let me down. It was filled with quotes from Gen Z, which is fine, but it was inundated with repetitive quotes all saying the same thing. There was a lot of “this is how it is right now,” but no strategies for dealing with Gen Z in the workforce or in general. Some of it focused on understanding Gen Z, which is necessary in the book, but not to the extreme extent of what we are already observing from them. It didn’t provide explanations. I felt it took a long time to get into the book, and even then, it lacked depth. I’ve read other books on different generations, and they had more depth, even for the era in which they were written. I felt like the terms, slang, and things labeled as Gen Z were more characteristic of Gen Y, especially since I am Gen Y. I’m unsure if Gen Z is just not that different, or if I’m not as old as I thought I was! I recommend this for generations X and above. 3 stars.

Conscious Leadership: Reveal your potential. Inspire excellence. – Neil Seligman

I don’t believe this book is poor, but it didn’t quite resonate with me either. This book presents itself as a guide for leaders, but it’s really for anyone interested in understanding themselves better and making better choices. It offers examples, exercises, and suggestions for further reading on each topic. It’s short and covers a lot about self-development and becoming a better person. Overall, it’s a pretty good book. I don’t really have any faults with it. I think it just wasn’t for me. 3 stars.

Quick Reviews of Non-Fiction Business Books #5 (S)

Win Or Die: Lessons for Life from Game of Thrones – Bruce Craven

I might have rated this book a bit harshly, because it just wasn’t for me. I haven’t read Game of Thrones so I didn’t get much out of it. A lot of the book makes reference and fully analyzes Game of Thrones. I don’t recommend reading this book if you haven’t read Game of Thrones. There are some leadership ideas, however, nothing new. There is very little leadership theory, and a lot of explaining via Game of Thrones. While the author aims to draw parallels between the challenges faced by the characters in Westeros and real-world leadership scenarios, the book seems to cater primarily to fans of the series. Without prior understanding of the characters and their arcs, the lessons feel abstract and disconnected.

For those who are avid followers of Game of Thrones, this book might provide an enjoyable and thought-provoking read. 2 stars.

Finding My Virginity: The New Autobiography – Richard Branson

I found this hard to review. The book itself is ok and not that badly written. It’s obviously an autobiography so it’s told as the story of his life. The stories don’t drag on, they get to the point at least. The part I don’t like is Richard Branson himself, and his life story. He is not someone I would be friends with. I have not read his first autobiography and wasn’t even keen to read this book. I didn’t know much about Richard before reading it, but after reading this book it confirmed everything I already knew.

Richard Branson considers himself a legend. He views himself as The Most Interesting Man in the World. I hoped to learn a little about running companies. But really he does none of this. Instead readers are subjected 450+ pages of egomania. It’s all about what he does in his everyday life which is off on dare deviling adventures that he brags about. Including his complete list in the appendix of “75 close shaves with death”. Most of which are doing dumb idiotic situations he puts himself into. Besides always almost dying, the rest of it is his views on politics, bragging, any time he did anything “cool”, and out right just being rich. I don’t even think he runs any companies?! Not in the day to day sense anyway.

There is no advice for aspiring entrepreneurs. It is just Branson telling the world, over and over again, how much fun it is to be Branson. I thought he was a wanker before, and now reading this, it confirms it. 2 stars.

Quick Reviews of Non-Fiction Business Books #4 (S)

The Excellence Dividend – Tom Peters

The author’s points and principles are correct. I do agree with them. But the writing style is horrible! It’s poorly constructed and has a disjointed writing style. I picked up this book agreeing with the title and the concept. I hoped to come away from it motivated and inspired. But I struggled to even finish it, and was even skimming parts!

I don’t mind the quotes. I do like some quotes, but when they have no context and heaps of them, what’s the point? It was also written a lot in bold and caps which irritated me. And let’s talk about the length! This book is a heavyweight, but what did I get out of it? Not much. It did re-confirm the things I know and believe in. But it didn’t have anything new and interesting, and definitely not inspiring. Overall, I’m disappointed. Those seeking a more impactful and engaging exploration of similar themes are advised to explore alternative titles that better deliver on the promise of motivation, inspiration, and fresh insights. 2 stars.

How Women Rise: Break the 12 Habits Holding You Back from Your Next Raise, Promotion, or Job – Sally Helgesen and Marshall Goldsmith

I am a supporter of feminism, particularly in the realms of careers and in the workplace. I appreciated that this book acknowledged the existing disparities in these areas and aimed to tackle them. However, while I fully embrace feminist principles, I found this book to be overwhelmingly focused on feminism to the point of excess. While I acknowledge some valid points made by the authors, the book often resorts to comparing males and females and implies that women must conform to societal expectations rather than advocating for societal change. It feels patronizing and relies heavily on broad stereotypes.

The book repeatedly suggests that women must adapt to fit into traditional leadership roles rather than challenging societal perceptions of success or women’s roles. Also the portrayal of the corporate world as a rigid hierarchy with only upward mobility options doesn’t resonate with my experiences. I disagree with the book’s insistence that women must emulate men to succeed in this environment. The writing style, with constant references to the authors and their previous works is off-putting. While I grasped the authors’ points, they were poorly articulated and lacked clarity. The book also took too long to delve into its content, and while some anecdotes were relatable, others felt contrived. Ultimately, the book perpetuates the notion that women can only advance by conforming to male standards, which I find condescending and patronizing. I rate it 2 stars.

Review: Josh Kaufman – The Personal MBA (S)

The Personal MBA
A World-Class Business Education in a Single Volume
Josh Kaufman

“Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping B-school altogether. Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time.”

This book lives up to its title by effectively condensing an MBA into a single volume. It provides a concise overview of many essential business topics. While it doesn’t delve deeply into each subject, it serves as an excellent starting point if you want to read just one business book on MBA concepts. This book is a valuable guide for beginners and equips you with the necessary information and tools to further your business education.

It’s also a great reference for future use by helping you refresh your memory and pointing you towards resources for more detailed information. It offers a high-level summary of many important topics in both business and personal development.

Did Kaufman convince me I don’t need an MBA? I was already skeptical about getting one before reading the book, so it reinforced my existing opinion. This book helps you understand not only how businesses operate but also how people work, and it offers insights into increasing your productivity.

“The Personal MBA” is the perfect read for anyone starting in business that is too busy to dedicate hours at a time to reading.

Review: Frank Figliuzzi – The FBI Way (S)

The FBI Way
Inside the Bureau’s Code of Excellence
Frank Figliuzzi

“The FBI’s former head of counterintelligence reveals the Bureau’s field-tested playbook for unlocking individual and organizational excellence, illustrated through dramatic stories from his own storied career. Frank Figliuzzi was the “Keeper of the Code,” appointed the FBI’s Chief Inspector by then-Director Robert Mueller. Charged with overseeing sensitive internal inquiries, shooting reviews, and performance audits, he ensured each employee met the Bureau’s exacting standards of performance, integrity, and conduct. Now, drawing on his distinguished career, Figliuzzi reveals how the Bureau achieves its extraordinary standard of excellence—from the training of new recruits in “The FBI Way” to the Bureau’s rigorous maintenance of its standards up and down the organization. Unafraid to identify FBI execs who erred, he cites them as the exceptions that prove the rule.”

This book offers an insightful look into the inner workings of the FBI, narrated through the lens of an experienced agent. It demonstrates how the following principles are fundamental not only to FBI operations but also to broader applications in business and personal life. The author delves into the Bureau’s adherence to the seven C’s:

  • Code
  • Conservancy
  • Clarity
  • Consequences
  • Compassion
  • Credibility
  • Consistency

Despite initially questioning its relevance to my interests, I found the book to be a compelling exploration of leadership and ethical conduct within a high-stakes environment. Through storytelling and practical examples the author provides readers with a deeper understanding of the FBI’s culture of excellence.

The book prompts reflection on individual and organizational ethics, making it a valuable resource for anyone seeking to enhance their moral compass or improve their company’s framework.

In a world where integrity is paramount, the author’s work serves as a beacon of inspiration, offering practical insights for navigating complex ethical dilemmas. I wholeheartedly recommend “The FBI Way” to professionals eager to cultivate a culture of integrity and excellence within their organizations. 3.5 stars.

Review: Samantha Parent Walravens – Geek Girl Rising (S)

Geek Girl Rising
Inside the Sisterhood Shaking Up Tech
Samantha Parent Walravens

“Meet the women who haven’t asked for permission from Silicon Valley to chase their dreams. They are going for it — building the next generation of tech start-ups, investing in each other’s ventures, crushing male hacker stereotypes and rallying the next generation of women in tech. Geek Girl Rising isn’t about the famous tech trailblazers you already know, like Sheryl Sandberg and Marissa Mayer. Instead, veteran journalists Heather Cabot and Samantha Walravens introduce readers to the fearless female entrepreneurs and technologists fighting at the grassroots level for an ownership stake in the revolution that’s changing the way we live, work and connect to each other.”

I had high expectations for this book, hoping to find compelling case studies and valuable insights about women in the tech industry. While it does touch on those aspects, I found the book to be disorganized and lacking a clear structure. It begins with a captivating short story about GoldieBlox, which instantly grabbed my attention. However, this story is only briefly explored and not revisited until the very end, which left me eagerly waiting for more throughout but left me disappointed.
The book presents numerous anecdotes about different companies but they are presented in a seemingly random order. It even jumps between companies within the same chapter or paragraph, using examples we’ve already encountered and expecting us to remember all the names. We never get a comprehensive understanding of any particular company or gain any valuable insights into their achievements or methods. There is an excessive reliance on statistics highlighting the under representation of women in the tech field.
The chapters fail to establish a clear argument or purpose, making the entire narrative feel disjointed and confusing. Many of the terms mentioned are specific to America, such as Trump and the Super Bowl. Come on, the rest of the world exists too.
I found the excessive focus on the appearance of the women mentioned in the book to be irrelevant and uninteresting. I had hoped to delve into the core content of the book and learn about their strategies for success and the challenges they faced, but unfortunately, the book falls short in delivering that. It felt more like a collection of disjointed magazine articles lacking an unifying theme.
The constant bouncing around made it difficult to extract any meaningful takeaways, to the point that I don’t feel I gained anything substantial from reading it. It could have gone a lot deeper. I don’t want to come across as anti-feminist, but I have to say that the book was poorly written. Despite my initial enthusiasm for the first 8 pages, I must admit that I couldn’t develop a genuine fondness for this book, leading me to rate it two stars.

Review: Brandon Webb & John David Mann – Mastering Fear (S)

Mastering Fear
A Navy SEAL’s Guide
Brandon Webb and John David Mann

“From New York Times bestselling author and former Navy SEAL Brandon Webb comes a simple yet powerful five-step guide to transforming your life by making your fears work for you instead of against you. As a Navy SEAL, he learned how to manage the natural impulse to panic in the face of terrifying situations. As media CEO and national television commentator, he has learned how to apply those same skills in civilian life. Drawing on his experiences in combat and business, along with colorful anecdotes from his vast network of super-achiever friends from astronauts to billionaires, Webb shows how people from all walks of life can stretch and transcend their boundaries and learn to use their fears as fuel to achieve more than they ever thought possible.”

I approached this book with a sense of uncertainty, unsure whether it would be exceptionally good or disappointingly bad. To my delight, it turned out to be a truly commendable read, deserving a solid four stars. I was concerned that it might be overly centered on Navy SEAL anecdotes at the expense of practical business applications, but I found the abundance of such stories surprisingly captivating. Despite my initial reservations, the author successfully bridged the gap between the SEAL experiences and their relevance to the business world to create a compelling narrative.

What set this book apart for me was its departure from the typical business book formula. While it offered unique perspectives, it still delivered substantial knowledge and valuable takeaways. Although not compelling enough for a re-read and thus falling short of a five-star rating, the practice points at the end of each chapter serving as both summaries and exercises added a practical dimension.

The author’s concept of mastering fear, as expounded in the book, revolves around leveraging fear, steering internal dialogues, and focusing on positive outcomes rather than potential pitfalls. The advice to filter out distractions, dismiss unwarranted concerns, and recognize that fear is genuine while safety is an illusion was particularly resonant. I wholeheartedly recommend this book to anyone facing tough decisions or seeking personal mastery over their fears.

Review: Morten Münster – I’m Afraid Debbie From Marketing Has Left for the Day (S)

I’m Afraid Debbie From Marketing Has Left for the Day
How to Use Behavioural Design to Create Change in the Real World
Morten Münster

“Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is – behavioural design. Because people in the real world don’t actually behave like the people we build all our usual strategies for. We are opposing human biology and psychology when we insist that good arguments, burning platforms, classic change management, pamphlets, campaigns, and joint meetings are the way to go.”

This book hooked me right from the start with its engaging storytelling. The first section, “Misconceptions about the Real Work,” was packed with interesting studies, statistics, and stories that highlighted the importance of behavioral design. However, I didn’t really learn anything new from that section. Things went downhill from there, with less exciting sections that didn’t hold my attention. The ending was a bit of a letdown. It seemed like it was building up to a solution, but then it shifted focus to testing and case studies, which weren’t anything groundbreaking since they had already been discussed throughout the book. So, it felt like we circled back to the solutions section was the real end earlier on, which was anticlimactic.

The part about habits was vague and forgettable. If you’re interested in delving deeper into habits, I’d recommend checking out “Atomic Habits” by James Clear. The author covered a lot of different general topics but didn’t provide much actionable advice. It did give me some food for thought in some sections, but it lacked real-life business examples to make the ideas stick. I found myself getting distracted and not being fully engaged because it lacked depth. The author referenced a few other books which made it feel like they just re-told other stories.

One that stood out to me was “Made to Stick” by Chip Heath and Dan Heath, which was mentioned a few times. I guess I noticed it as I read it. Overall, I’d say this book is good for people who haven’t read much about marketing or psychology. I’d give it three stars.