That Will Never Work
The Birth of Netflix and the Amazing Life of an Idea
Marc Randolph
“Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success? From idea generation to team building to knowing when it’s time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.”
I absolutely loved this book! From start to finish, it kept me hooked. The author writes with the perfect balance of detail, enough to paint a vivid picture but never so much that it bogs you down. He sprinkles in just the right amount of humor and storytelling, and you can tell there are still plenty of stories he left untold.
The introduction was brilliant. Instead of the usual nonfiction trope of outlining the whole book and then repeating itself chapter after chapter (which I personally can’t stand), this one opens with a captivating story that immediately pulls you in and sets the tone for the rest of the journey.
What stood out most to me is how human the story felt. It’s not just about building a billion-dollar company, it’s about the messy, exciting, sometimes frustrating process of chasing an idea and refusing to give up. The behind-the-scenes look at pitching, problem-solving, and navigating doubt (both from outsiders and within the team) made it feel very real and relatable.
If you’re into memoirs or autobiographies, this is definitely one to add to your list. It’s not just a business book, it’s a story. An engaging, behind-the-scenes look at how Netflix grew from a simple idea into a company that changed the way we consume entertainment.
I always knew Netflix started out mailing DVDs, but I had no idea it went on for so long before streaming took over. That was a fascinating surprise and gave me even more appreciation for how much patience and persistence went into the business.
All in all, this book is entertaining, insightful, and inspiring. Definitely a 5-star read and one I’ll be recommending to anyone who enjoys stories about entrepreneurship, creativity, or just a good old-fashioned “this is how it all started” tale. Love it!